🧼 Caring for and Cleaning Asics Sneakers: The Complete Guide

Asics sneakers, whether technical or lifestyle (like the Gel-NYC, Gel-Kayano, or Gel-Lyte III), deserve regular maintenance to preserve their appearance, comfort, and durability.

Here are the best practices for effectively cleaning your Asics sneakers, depending on the materials and their usage.

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👟 1. Hand cleaning: the recommended method

Contrary to popular belief, machine washing is not recommended, especially for models with leather, suede, or technical elements.

🧽 What you need:

• A soft brush or an old toothbrush

• Lukewarm water

• A little mild soap (Marseille soap, mild dish soap)

• A clean, dry microfiber cloth

🪣 Steps to follow:

1. Remove the laces and the insole

2. Gently brush off surface dirt

3. Clean with a cloth dampened with soapy water

4. Rinse lightly with clear water (without immersing)

5. Air dry in the shade, never in direct sunlight or a tumble dryer

🔁 Repeat every 2 to 3 weeks depending on usage.

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🥾 2. How to treat different materials

✅ Mesh / textile:

• Easy cleaning with a damp cloth + soap

• Quick drying

• Be careful not to scrub too hard to avoid fraying

✅ Smooth leather:

• Clean with a soft damp cloth

• Apply a nourishing leather product once a month

• Avoid excess water

✅ Suede / nubuck:

• Use a special suede brush

• Dry cleaning or use a suede eraser

• Avoid water entirely

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🔁 3. Laces and insoles: don't forget them

• Soak the laces in lukewarm soapy water for 30 min

• Scrub them by hand, then leave them to dry flat

• The insoles can be cleaned with a damp sponge and air dried

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⛔ Absolutely to be avoided

• ❌ Machine washing your Asics (risk of deformation, sole peeling, loss of color)

• ❌ Tumble drying or drying in direct sunlight

• ❌ Using abrasive products or bleach

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🛡️ Bonus tip: waterproof your sneakers

Use a suitable waterproofing spray (especially for suede or mesh models) to prevent stains and extend the life of your shoes.

💡 Always apply the spray to clean, dry shoes.

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🧼 In summary: maintenance checklist

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🛍️ Recommended products available at Instinct Premium:

• Sneaker maintenance kits (brush + soap)

• All-material protective sprays

• Replacement laces adapted for Asics models

• New & trendy Asics sneakers