🌿 Why care is essential at Helvetica
Helvetica The Brand clothing is designed to last. Crafted from technical materials, often recycled or natural, they deserve proper care to maintain their quality, fit, and color over time.
Good care extends the life of your pieces, but above all, it respects the philosophy of sustainability championed by the brand.
🧥 1. Helvetica down jackets and coats
✅ Washing:
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Temperature: 30°C maximum
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Cycle: delicate or synthetic
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Close all zippers and turn the garment inside out
⛔ Avoid:
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Tumble drying (unless specified)
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Bleach, fabric softener, or harsh spinning
💡 Tip:
For padded jackets, add 2 tennis balls to the dryer drum on a low heat setting (if authorized) to maintain loft.
👕 2. Sweatshirts, hoodies, and t-shirts
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Wash inside out, at 30°C maximum
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Prefer a gentle spin cycle
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Air dry only
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Iron inside out if necessary, at low temperature
🎯 Tip: to preserve prints or subtle logos, avoid ironing directly over these areas.
👖 3. Trousers and joggers
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Machine wash cold or at 30°C
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No bleach or fabric softener
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Light ironing inside out
🔄 Helvetica trousers often feature a semi-technical fit. Avoid high temperatures that could alter the elastane or the shape of the fabric.
🧼 4. General rules for the entire Helvetica wardrobe
| Action | Recommended? |
|---|---|
| Wash at 40°C | ❌ Too hot |
| Bleach/softener | ❌ Avoid at all costs |
| Hot machine drying | ❌ Shrinkage risk |
| Dry flat | ✅ Ideal for sweats |
| Heavy ironing | ❌ May damage fabric |
| Wash inside out | ✅ Always advised |
♻️ 5. Extending the life of your clothes
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Wash less often (if it's not dirty, air it out)
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Use a gentle detergent, without harsh fragrances
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Store your pieces in a dry and ventilated place
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Avoid thin hangers for sweatshirts (prefer wide hangers or folding)
🧠 Conclusion: Caring means consuming better
Caring for your Helvetica clothing is not just a matter of cleanliness: it is a responsible and eco-conscious gesture. You extend the life of your pieces, reduce your environmental impact, and stay true to the brand's DNA: balance, simplicity, durability.
