Since its inception, Under Armour has established itself as a pioneering brand in the field of high-performance sportswear. Through continuous research and cutting-edge textile innovations, the American brand has succeeded in creating technologies that improve comfort, moisture-wicking, recovery, and overall performance.
In this article, discover the key technologies that make Under Armour a leader.
🩳 1. HeatGear®: keep cool
HeatGear® technology is designed for hot temperatures. It allows you to:
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wick away sweat,
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keep skin dry,
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stay lightweight and comfortable during physical exertion.
🔹 Ideal for: intense indoor workouts or summer training.
🧤 2. ColdGear®: brave the cold
Opposite to HeatGear®, ColdGear® is intended for cold conditions. It retains body heat without adding weight, thanks to a dual-layer fabric:
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soft brushed interior that insulates,
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smooth exterior that wicks away moisture.
🔹 Ideal for: winter running, mountain sports, outdoor workouts in cold weather.
💧 3. UA Storm: protection from the elements
UA Storm is a water-repellent finish that protects against rain while remaining breathable:
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Water beads off the surface,
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Sweat is wicked to the outside.
🔹 Perfect for: jackets, bags, outdoor trousers.
👣 4. HOVR™: cushioning and energy return
Used in running and training shoes, UA HOVRâ„¢ technology offers:
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excellent cushioning,
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optimal energy return,
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a lightweight and responsive feel.
🔹 For: runners and athletes looking to improve their performance.
🧠5. Iso-Chill: active cooling
Iso-Chill is a textile technology infused with titanium that:
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absorbs body heat,
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disperses heat quickly,
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offers an immediate cooling sensation to the touch.
🔹 Ideal for: intense sports t-shirts and tank tops.
🧘 6. Compression Fit: second-skin effect
Compression Fit garments provide muscle support and better blood circulation, which:
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reduces fatigue,
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improves recovery,
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prevents chafing.
🔹 Found in: leggings, shorts, training tops.
🎽 7. RUSH™: scientifically boosted performance
Developed with performance science experts, UA RUSHâ„¢ integrates minerals into the fabric to:
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absorb the body's energy,
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return it to the muscles,
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stimulate circulation and endurance.
🔬 Inspired by technology used for medical recovery.
✅ In summary
| Technology | Main Function |
|---|---|
| HeatGear® | Keeps you cool, wicks away sweat |
| ColdGear® | Insulates against the cold |
| UA Storm | Protects from rain, breathable |
| UA HOVRâ„¢ | Cushioning + energy return |
| Iso-Chill | Cooling sensation |
| Compression Fit | Muscle support, recovery |
| UA RUSHâ„¢ | Improved circulation and endurance |
